Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results. This is often referred to as organic or earned results. Organic search results are listings on SERPs (search engine ranking pages) that appear because of their relevance to the search terms (doesn't include any paid-for advertising).
SEO is earned by creating a website that offers high-quality, relevant information for both searchers and search engines, and by creating a website that provides users with the best experience possible. Building SEO doesn't happen overnight, but the long-term investment is worth it.
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Why is SEO important?
SEO grows your audience. When you have a high Google ranking, your online reach increases and so does traffic to your site. More traffic means more opportunities to convert visitors into customers. SEO is good for visibility and branding. If you ...
Does Mopro do metadata for SEO?
Yes, we can support a description and list of keywords for each page. If you are a local business, make sure to include the names of surrounding areas, along with words that relate to your products or services. Once your site is live, you will be ...
How can I improve my SEO?
Start by optimizing your keywords. Make sure your site has specific and diverse keywords that describe what you do. And revisit them regularly, researching trends and seeing which ones benefit you the most. Search engines love keyword-rich, ...
Does social media affect SEO?
Social media doesn't affect your search ranking when it comes to targeted keywords, but it has other SEO benefits: It drives traffic to your site and creates backlinks, which search engines track. It increases your online visibility and creates brand ...
What are the key components of SEO?
SEO is categorized into two groups: on-page SEO and off-page SEO. On-page SEO On-page SEO refers to every aspect that involves optimizing web pages for search. The following are part of on-page SEO: Quality Content: The more high-quality content you ...