Does social media affect SEO?

Does social media affect SEO?

Social media doesn't affect your search ranking when it comes to targeted keywords, but it has other SEO benefits:
  1. It drives traffic to your site and creates backlinks, which search engines track.
  2. It increases your online visibility and creates brand recognition, when you search for a brand, its social media profiles usually appear high in results.
  3. Listing your business information on your social profiles is good for local SEO.